MS Marketing Analytics

The MS in Marketing Analytics is a full-time, campus-based, in-person program that is designed to equip students with the skills to influence marketing decisions through the power of data. The program covers a range of topics that equip students with the skills to analyze data and inform marketing strategies.

The curriculum is designed to enable students to develop the ability to make data-driven decisions, understand consumer behavior, enhance customer engagement, and optimize marketing effectiveness. Students are introduced to topics such as customer segmentation, predictive analytics, pricing strategies, and campaign performance analysis. They also learn to measure key performance indicators (KPIs), to conduct A/B testing, and to use data visualization to communicate insights. The program also covers consumer behavior analysis, demand forecasting, and big data applications, along with specialized areas like programmatic advertising, social media analytics, and sentiment analysis. 

Additionally, students will participate in four enrichment seminars focused on teamwork, leadership, ethics, and corporate social responsibility. These seminars reflect our commitment to holistic student development, blending professional growth with academic excellence.

Students specializing in marketing analytics will become valuable assets to organizations, using data to uncover new opportunities, refine marketing strategies, and drive business success. Career paths in marketing analytics are both varied and impactful. Graduates can pursue roles as Marketing Analysts, where they analyze data to inform marketing strategies, ensuring they are data-driven and effective. Students will be prepared for roles in marketing intelligence, pricing analysis, consumer behavior, advertising, social media marketing, digital marketing, and more.

The Leeds School of Business also offers a part-time, online option to complete the MS Marketing Analytics degree.

Click on this link to view the program summaries for all of our Master of Science programs.

All students (including current undergraduate students at CU Boulder) are required to attend orientation and program preparation events including the following:

Advising & Next Steps Sessions are required virtual pre-orientation events that are offered by the graduate student services team for newly enrolled students in the MS Marketing Analytics program. The sessions are designed to help students prepare for the coming academic year.

Program orientation begins with the Online Python Bootcamp, which becomes available in June 2026 and should be completed by the first day of classes on June 30, 2026.

Students will also attend the following orientation sessions on the CU Boulder campus:
     Mandatory All-Student Orientation: Late June 2026 (Exact Dates TBD)

The program starts on June 30, 2026.

* Exact Dates are subject to change. 

The MS Marketing Analytics program will consist of 33 credits taken over 3 semesters. The program will run from June/July until May.

Summer Session Courses - 6 credits
     MSBC 5070 Survey of Business Analytics
     MSBX 5410 Fundamentals of Data Analytics

Summer Semester Notes:
     Program start date will be in June 30, 2026.

Fall Semester Courses - 12 credits
     MSBC 5180 Machine Learning in Python
     MSBX 5405 Structured Data Modeling & Analysis
     MSBX 5415 Advanced Data Analytics
     MBAX 6330 Market Intelligence

Spring Semester Courses - 15 credits
     MSBX 5190 Modern Artificial Intelligence
     MSBX 5310 Customer Analytics
     MSBX 5320 Digital Advertising
     MSBX 5420 Unstructured and Distributed Data Modeling & Analysis
     MSBC 5490 BUAN Experiential Projects

Tuition and program fees will vary based on a student's residency status. The estimated total cost of attendance for an academic year could include expenses such as a campus meal plan, books and supplies; and items that are not billed by the university, such as personal expenses, housing, groceries, transportation and medical insurance.

Applicants to the MS Marketing Analytics program are automatically considered for competitive merit scholarship awards. Selected candidates will be notified of their scholarship in the admissions letter.

     Estimated Cost of Attendance
     Financing Your MS Degree

Students may also apply for scholarships and fellowships from private sources (outside of the University of Colorado Boulder and the Leeds School of Business) to help finance their degree.

     List of Outside Scholarship Search Websites
     List of National Fellowships

Prospective students considering the MS Marketing Analytics program should review our website for more information about:

• Admissions criteria and application requirements.
• Application deadlines.

If you decide to apply, you will start by creating an account in our application portal.

The MS Marketing Analytics program is new and still awaiting U.S. approval to issue I-20s.

This program is open to US students only. International students interested in the MS Marketing Analytics program should review our MS Business Analytics program, which is visa-eligible, and email leedsgrad@colorado.edu to discuss options.

Learn about MS Business Analytics.

Leeds values the leadership and management skills our veterans contribute to the school.

Our Master of Science programs offer collaboration, community, and support to build on the skills you’ve developed during your military service. We will help you build the business skills that will prepare you for a significant role in a civilian career. We also recognize that our military veterans are making a significant transition into a civilian career, and offer resources and support.

Office of Veterans Services

MBA Veterans Club (MS students may participate)

Also note: The application fee for active US military and US military veterans will be automatically waived at the time of submission.

If you have questions, we invite you to connect with us in one of the following ways:

• Sign up for a virtual event or appointment to speak with Kim Gutierrez, Assistant Director for Graduate Admissions, about Master of Science programs at Leeds.
   
• Send us an email at leedsgrad@colorado.edu.
   
• If you would like to be added to our mailing list, complete our interest form for Master of Science programs at Leeds.

Additional Resources regarding the Leeds School of Business:
     Leeds School of Business Homepage
     Program website: MS Marketing Analytics
     View a pre-recorded information session for Master of Science programs
     Centers of Excellence
     Faculty Directory

Other Campus Websites of Interest:
     Housing and Dining Information
     Student Employment