MS Marketing Analytics


Kim Gutierrez
Assistant Director 
Graduate Admissions
Leeds School of Business
University of Colorado Boulder


Thank you for your interest in the Leeds School of Business!
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Click on the panels below to learn more about the MS Marketing Analytics program. If you have questions, please send us an email at leedsgrad@colorado.edu.

Please note: Details about this program are subject to change. We will update this page with new or additional information, as it becomes available.

The MS Marketing Analytics program will be starting Fall 2025.

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics.

The MS in Marketing Analytics is a full-time, campus-based, in-person program that is designed to equip students with the skills to influence marketing decisions through the power of data. The program covers a range of topics that equip students with the skills to analyze data and inform marketing strategies.

The curriculum is designed to enable students to develop the ability to make data-driven decisions, understand consumer behavior, enhance customer engagement, and optimize marketing effectiveness. Students are introduced to topics such as customer segmentation, predictive analytics, pricing strategies, and campaign performance analysis. They also learn to measure key performance indicators (KPIs), to conduct A/B testing, and to use data visualization to communicate insights. The program also covers consumer behavior analysis, demand forecasting, and big data applications, along with specialized areas like programmatic advertising, social media analytics, and sentiment analysis. 

Additionally, students will participate in four enrichment seminars focused on teamwork, leadership, ethics, and corporate social responsibility. These seminars reflect our commitment to holistic student development, blending professional growth with academic excellence.

Students specializing in marketing analytics will become valuable assets to organizations, using data to uncover new opportunities, refine marketing strategies, and drive business success. Career paths in marketing analytics are both varied and impactful. Graduates can pursue roles as Marketing Analysts, where they analyze data to inform marketing strategies, ensuring they are data-driven and effective. Students will be prepared for roles in marketing intelligence, pricing analysis, consumer behavior, advertising, social media marketing, digital marketing, and more.

The Leeds School of Business also offers a part-time, online option to complete the MS Marketing Analytics degree.

Click on this link to view the program summaries for all of our Master of Science programs.

Orientation information will be posted once it is available. 

The MS Marketing Analytics program is not yet eligible for the student visa program. 

International students with an interest in marketing analytics are advised to apply to the MS Business Analytics program, which offers a specialized track for marketing analytics,

We anticipate that international students will be eligible to enter the MS Marketing Analytics program in Summer 2026.