MS Marketing Analytics - Online+


Kim Gutierrez
Assistant Director 
Graduate Admissions
Leeds School of Business
University of Colorado Boulder


Thank you for your interest in the Leeds School of Business!​​​​​

Click on the panels below to learn more about the MS Marketing Analytics - Online+ program. If you have questions, send us an email at leedsgrad@colorado.edu.

Please note: Details about this program are subject to change. We will update this page with new or additional information, as it becomes available.

The MS Marketing Analytics - Online+ program will be starting Fall 2025.

Students interested in online study in marketing analytics are encouraged to apply to the MS Business Analytics - Online+ program, which offers a specialized track in Marketing/Customer Analytics.
 

Designed for working professionals, the Online+ option allows students to enroll part-time and complete the MS Marketing Analytics degree over a longer period of time than the in-person program. 

As with the campus-based MS Marketing Analytics program, the MS Marketing Analytics - Online+ program focuses on equipping students with the skills to influence marketing decisions through the power of data. 

The curriculum is designed to enable students to develop the ability to make data-driven decisions, understand consumer behavior, enhance customer engagement, and optimize marketing effectiveness. Students are introduced to topics such as customer segmentation, predictive analytics, pricing strategies, and campaign performance analysis. They also learn to measure key performance indicators (KPIs), to conduct A/B testing, and to use data visualization to communicate insights. The program also covers consumer behavior analysis, demand forecasting, and big data applications, along with specialized areas like programmatic advertising, social media analytics, and sentiment analysis. 

Click on this link to view the program summaries for all of our Master of Science programs.

This program is designed primarily for working professionals, allowing them to balance full-time employment while progressing through the degree program on a part-time basis.

The program follows the same curriculum provided in the full-time, on-campus program. Many courses are only offered in specific semesters.

Most students will complete the program in two years, beginning the program in July of their first year, and completing studies in May of their second year. However, students who have special circumstances and/or constraints can petition to complete the program on either a 10 month or three-year completion timeline. (Note: The 10 month timeline is only possible for students who are not employed full-time.)

The curriculum sections of this portal and the program website will show the more typical two-year completion time frame. 

The MS Marketing Analytics - Online+ program is delivered through both lecture capture and the online+ delivery modalities.

The online+ modality utilizes short, compelling videos that students can watch and re-watch whenever they want. Students also engage directly with an instructor and other remote students during remote synchronous lab sessions, which are designed to complement the video content. This allows for direct engagement when problem-solving and when learning new skills from a particular course.

In the lecture capture modality, students watch the recorded lectures from the in-person classes that night or the next day.

Students in the MS Marketing Analytics - Online+ program will also engage directly with an instructor and other remote students during remote synchronous sessions, which are designed to complement the video content. This allows for direct engagement when problem-solving and learning new skills from a particular course. These sessions are set to deliver via Zoom at established dates and times after 5pm.

Orientation information will be posted once it is available.

The MS Marketing Analytics - Online+ program will consist of 33 credits and will begin in the Summer. 

Most students will complete the program over the course of two academic years (6 semesters, summers included). Students completing the program in two years will begin in July of the first year and complete the program in May of the second year.  Courses are 3 credit hours each.

For a complete semester-by-semester schedule of courses and when they are taken, check out our website.

Tuition costs for students enrolled in Online Professional Master's Degree programs like the MS Marketing Analytics - Online+ program vary depending on a student's residency status.

The MS Marketing Analytics - Online+ program is a new program offering. Per credit hour tuition and fees costs for the program are not yet available for the Summer 2025, Fall 2025, and Spring 2026 semesters. 

For estimation purposes, below are the tuition and fees costs for the 2024-25 academic year. Per credit hour tuition cost for class entering Summer 2024 are posted below: Costs will vary for classes taken in later terms, based on the tuition and fees rate sheets in effect at the time. 

Colorado Residents:

Non-Resident and International:

Students in the program are also subject to the following fees:.

  • New students are also subject to a one-time fee: $62 for domestic students and $145 (USD) for international students.
  • $96.81 per semester student fees for Online Professional Masters programs.

We are not currently accepting applications for the MS Marketing Analytics - Online+ program. The application for this program will open in Fall 2025.

Prospective students who would like to begin online graduate study in marketing analytics in 2025 are encouraged to apply for the MS Business Analytics - Online+ program, selecting the Marketing/Customer Analytics track. 

Leeds values the leadership and management skills our veterans contribute to the school.

Our Master of Science programs offer collaboration, community, and support to build on the skills you’ve developed during your military service. We will help you build the business skills that will prepare you for a significant role in a civilian career. We also recognize that our military veterans are making a significant transition into a civilian career, and offer resources and support.

Office of Veterans Services

Also note: The application fee for active US military and US military veterans will be automatically waived at the time of submission.

If you have questions, we invite you to connect with us in one of the following ways:

Additional Resources regarding the Leeds School of Business:
     Leeds School of Business Homepage
     Program website: MS Marketing Analytics - Online+
     View a pre-recorded information session for Master of Science programs
     Faculty Directory